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Funnels require the Business plan or above.

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What is a funnel?

A funnel is an ordered sequence of steps that maps a visitor journey. GhostlyX shows you how many visitors entered the funnel, how many completed each step, and where they dropped off.

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Creating a funnel

  1. Go to Analytics > Funnels.
  2. Click New funnel.
  3. Give the funnel a name.
  4. Add steps in order. Each step must be an existing Goal (either a pageview goal or a custom event goal).
  5. Click Save.
You can add as many steps as needed. Steps must be added in the order visitors are expected to complete them.

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Funnel metrics

For each step in the funnel you will see: The overall conversion rate is the percentage of visitors who entered step one and completed the final step.

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Setting up goals for funnel steps

Before building a funnel, create goals for each step you want to track:
  • Use a Pageview goal for steps where the visitor lands on a specific URL (e.g. /pricing, /checkout, /thank-you).
  • Use a Custom event goal for steps triggered by a JavaScript action (e.g. “Add to cart”, “Form submitted”).
See Goals for instructions on creating goals.