AI insights require the Pro plan or above.
What are AI insights?
GhostlyX automatically analyses your site’s analytics data each week and generates a plain-language summary of what happened. Insights surface patterns that might otherwise require manual investigation.What insights include
Each weekly insight covers:- Traffic changes: week-over-week and month-over-month changes in visitors and pageviews, with context on whether the change is significant
- Top performing pages: pages that drove the most growth in the period
- Declining pages: pages that lost significant traffic compared to the previous period
- Unusual patterns: traffic spikes, unexpected source changes, or anomalies worth investigating
Where to find insights
Insights are delivered in two places:- Email digest: sent to account owners and admins each Monday morning, covering the previous week
- AI Insights tab: visible in the dashboard under the AI section, showing the current and past weekly summaries