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Core metrics

The top of the dashboard shows five summary metrics for the selected date range:

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Date range

Use the date picker in the top-right corner to select a preset period or a custom range:
  • 24h: rolling 24 hours, broken down by hour
  • 7d: last 7 days
  • 30d: last 30 days
  • 6mo: last 6 months
  • 12mo: last 12 months
  • Custom: pick any start and end date

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Trend graph

The trend graph shows visitor and pageview counts over time. Switch between daily, weekly, and monthly granularity using the toggle above the chart. Hover over any point to see exact numbers. Annotations appear as pins on the chart.

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Top pages

The top pages table lists the most visited pages ranked by pageviews, with a visitor count for each. Click any row to filter the entire dashboard to traffic for that page.

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Traffic sources

The sources breakdown shows where your visitors came from:
  • Direct: no referrer, or referrer stripped by the browser
  • Search: organic search engines (Google, Bing, DuckDuckGo, etc.)
  • Referral: other websites linking to you
  • Social: social networks (Twitter/X, Facebook, LinkedIn, etc.)
  • Email: email clients and newsletter links
Click any source to filter the dashboard to that traffic segment.

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Geographic, device, and technology breakdowns

Below the sources section you will find breakdowns by:
  • Countries: top countries by visitor count
  • Devices: Desktop, Mobile, Tablet
  • Browsers: Chrome, Safari, Firefox, Edge, etc.
  • Operating systems: Windows, macOS, iOS, Android, Linux, etc.

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Filters

You can filter the entire dashboard simultaneously by clicking any item in any breakdown table (page, source, country, device, browser, or OS). Active filters are shown as chips at the top of the dashboard. Remove a filter by clicking the X on the chip or clicking the same item again. Filters are composable: for example, you can filter to visitors from Germany on mobile using Safari at the same time.