> ## Documentation Index
> Fetch the complete documentation index at: https://docs.ghostlyx.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Goals

> Track conversions by setting up pageview and custom event goals.

## Goal types

GhostlyX supports two types of goals:

* **Pageview goal**: triggered when a visitor reaches a specific URL path
* **Custom event goal**: triggered when your code calls the GhostlyX JavaScript API with a matching event name

## Creating a pageview goal

1. Go to **Settings > Goals**.
2. Click **Add goal**.
3. Select **Pageview** as the goal type.
4. Enter the path to match, for example `/thank-you` or `/checkout/success`.
5. Click **Save**.

Paths support a `*` wildcard at the end. For example, `/blog/*` matches any URL that starts with `/blog/`.

## Creating a custom event goal

1. Go to **Settings > Goals**.
2. Click **Add goal**.
3. Select **Custom event** as the goal type.
4. Enter the event name exactly as it appears in your `ghostlyx('event', '...')` call.
5. Click **Save**.

Custom events must be instrumented in your site's JavaScript before the goal will record completions. See [Custom events](/analytics/custom-events) for how to fire events.

## Goal stats on the dashboard

Once a goal is created, it appears in the **Goals** section of the dashboard. For each goal you will see:

| Metric             | Definition                                                          |
| ------------------ | ------------------------------------------------------------------- |
| Completions        | Total number of times the goal was completed in the selected period |
| Unique completions | Completions counted once per visitor per day                        |
| Conversion rate    | Unique completions divided by unique visitors                       |

## Using goals as funnel steps

Goals can be added as steps in a funnel to measure drop-off across a multi-step journey. See [Funnels](/analytics/funnels) for details.