> ## Documentation Index
> Fetch the complete documentation index at: https://docs.ghostlyx.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Funnels

> Measure drop-off across multi-step user journeys with conversion funnels.

<Note>
  Funnels require the **Business plan** or above.
</Note>

## What is a funnel?

A funnel is an ordered sequence of steps that maps a visitor journey. GhostlyX shows you how many visitors entered the funnel, how many completed each step, and where they dropped off.

## Creating a funnel

1. Go to **Analytics > Funnels**.
2. Click **New funnel**.
3. Give the funnel a name.
4. Add steps in order. Each step must be an existing [Goal](/analytics/goals) (either a pageview goal or a custom event goal).
5. Click **Save**.

You can add as many steps as needed. Steps must be added in the order visitors are expected to complete them.

## Funnel metrics

For each step in the funnel you will see:

| Metric          | Definition                                                                       |
| --------------- | -------------------------------------------------------------------------------- |
| Visitors        | Number of unique visitors who reached this step                                  |
| Drop-off        | Visitors who completed the previous step but not this one                        |
| Drop-off rate   | Drop-off as a percentage of the previous step's visitors                         |
| Conversion rate | Visitors who completed this step as a percentage of those who entered the funnel |

The **overall conversion rate** is the percentage of visitors who entered step one and completed the final step.

## Setting up goals for funnel steps

Before building a funnel, create goals for each step you want to track:

* Use a **Pageview goal** for steps where the visitor lands on a specific URL (e.g. `/pricing`, `/checkout`, `/thank-you`).
* Use a **Custom event goal** for steps triggered by a JavaScript action (e.g. "Add to cart", "Form submitted").

See [Goals](/analytics/goals) for instructions on creating goals.